Incentives Matter

First of all, here's how to cook a perfect poached egg.  Now you know.

Second, isn't there something a little strange about the sales pitch at the end of the abovelinked page?
Introducing the latest from Dalton-Ruhlman tools. The spoon, about 13 inches long and 2.5 inches wide, is $27—we're trying to keep costs as low as possible but we have very little capital and so can only produce in small numbers; I apologize. The spoon is really solid, will last forever, and there's nothing like it out there that we could find. If we can get some volume going, prices will go down!
That last sentence is a really odd vortex of self-defeating self-referentiality, no? It seems to be saying "we know it's expensive now, but by paying more for it, you will help ensure that future purchasers pay less!" It's one thing to appeal to someone's vanity and promise that they'll be on the cutting edge of perforated spoon technology, or tell them "you'll look back on your purchase with a smug sense of pride, knowing that you had it first, and you effectively subsidized subsequent shoppers" but the author doesn't seem to be saying any of this. Rather, he seems to be hoping you won't see the tragic flaw in his logic.