Who Rules New Haven?

Speaking of fashion, this comes from an e-mail I recently received, advertising GANT's Spring/Summer 2011 collection:
GANT Spring/Summer 2011, dubbed “The Gangs of New Haven” was inspired by the Connecticut town’s unusual mix of gritty industry and ivy-covered cloisters. Says designer Christopher Bastin,”I imagined a clandestine gang of guys, enforcing the rules of proper style, helping virgins in despair and all that. Tough guys who like a good OCBD (oxford cloth button-down.)” We’re intimidated.
Judging from this video, though, the target audience is more likely to be the ivy-covered cloister-dwellers than the industrious folks who prune said ivy or mop the floors of said cloisters.