Tyler Cowen uses a nice, concise phrase today that I've been futilely trying to come up with on my own -  "worth one of your twenty".  I think he's the first to string these words together in that particular order.  In the derivative, rip-off style that has made this blog almost-famous, I shall now coin a new term:

W1OY20  |ˈdəbəlˌyoōˌˈwənˌō,wīˌˈtwentē|  adj.  a hyperlink which, when clicked, will lead to an article behind the New York Times' new paywall, the reading of which will return sufficient marginal value as to be worth subtracting from your allotted twenty clicks per month.