If movies and TV were growing rapidly, that growth would take up all their attention. When a striker is fouled in the penalty area, he doesn't stop as long as he still has control of the ball; it's only when he's beaten that he turns to appeal to the ref. SOPA shows Hollywood is beaten. And yet the audiences to be captured from movies and TV are still huge. There is a lot of potential energy to be liberated there.[...]His entire request for submissions is brief, and worth reading.
It would be great if what people did instead of watching shows was exercise more and spend more time with their friends and families. Maybe they will. All other things being equal, we'd prefer to hear about ideas like that. But all other things are decidedly not equal. Whatever people are going to do for fun in 20 years is probably predetermined. Winning is more a matter of discovering it than making it happen. In this respect at least, you can't push history off its course. You can, however, accelerate it.
RFS 9: Kill Hollywood
Paul Buchheit suggests the end is already nigh: